OUR CLIENTS
FINANCIAL BRANDS HAVE
A CONTENT PROBLEM
Your proposition is genuinely complex. Your buyers are sceptical, senior, and short on time. And most corporate video makes firms like yours look identical: drone shot, handshake, mission statement. Content that explains nothing and persuades no one.
TRUST IS THE ONLY CURRENCY THAT CONVERTS IN FINANCIAL SERVICES. FILM IS THE FASTEST WAY TO BUILD IT AT SCALE - IF ITʼS MADE BY PEOPLE WHO UNDERSTAND WHAT YOU ACTUALLY SELL.
FILMS WITH A COMMERCIAL JOB TO DO
IFX moves money across borders for businesses that have to trust their provider completely. The job wasn't explaining the product - it was making a senior, sceptical audience believe in the people behind it. Five films in, they keep coming back.
The films now run across IFX's sales pipeline and at industry events like Pay360
IN PAYMENTS, YOU DON'T WIN ON FEATURES
YOU WIN ON TRUST
See how we work with IFX
THE DIRECTOR YOU SPEAK TO IS THE DIRECTOR ON SET
Modus Films is led by Owain Pennington - director of ITV's BAFTA-nominated comedy 'G’Wed' and a commercial film director since 2012. He shapes your film from first call to final grade.
OWAIN'S PRODUCTION CREDITS INCLUDE
PRODUCTION
Senior-led shoot days, run tight. Your people back at their desks on schedule.
DISCOVERY
A PROCESS BUILT FOR REGULATED BUSINESSES
SCRIPT & SIGN-OFF
EDIT & DELIVERY
fixed fees · senior-led · no day-rate creep
HONEST PRICES
Fixed fees, agreed before we start - and every film is directed by our senior team, not handed to a junior
Every project is quoted as a fixed fee before work begins. No day-rate creep.
Prices exclude VAT
SINGLE FILM
£4,000
One film, one shoot day, one fixed price
One shoot day (up to 10 hours), one location, led by our senior team
Script, shot list and pre-production planning included
One finished film up to 3 minutes: edited, colour graded, sound mixed, subtitled
Three social cutdowns (9:16 and 1:1) included, not charged as extras
Two consolidated rounds of amends, including compliance review
You own the finished films once the final payment is made
CAMPAIGN
A set of films from a single production
£10,000
Two shoot days, with locations and spokespeople planned together
One concept running through three main films and their cutdowns
Three main films and nine social cutdowns from one production
Two consolidated rounds of amends, including compliance review
You own the finished films once the final payment is made
£3,500
/ month
Ongoing access to a senior film team
Content planned a quarter ahead, with your compliance team in early
Priority booking through results season and product launches
Unused production rolls forward one month by agreement
One shoot day, one film and three cutdowns each month. Six-month minimum.
Two ways to work with us across a year
CONTENT PARTNER
BUILT FOR REGULATED FIRMS
The part a two-camera day rate cannot cover.
NDA BEFORE BRIEFING
A mutual NDA is signed before scripts, figures or materials change hands. Standard for every financial services client, not something you have to ask for.
COMPLIANCE INSIDE THE TIMELINE
A review version goes to your compliance and legal team at rough cut, scheduled from day one. We don't release final files without written sign-off.
FINANCIAL PROMOTION CONSTRAINTS
We work inside the copy your compliance team specifies - risk warnings, prescribed wording, mandated on-screen elements - without the film looking like a legal document.
YOUR MATERIAL
STAYS YOURS
Storage, access and retention agreed before filming. Your material is shared only as agreed, and never used in our marketing without your written permission.
If a quote from someone else comes back dramatically cheaper, ask them to itemise against this list. Most of the difference lives in the right-hand column.
WHAT'S IN THE PRICE
The gap between two quotes is almost never the camera. It's this list.
INCLUDED AS STANDARD
QUOTED SEPARATELY, AT COST, AGREED BEFORE WE START
Pre-production: scripting, shot list, location recce, call sheets
Senior director and operator, camera, lighting and audio kit; London travel included
Edit, colour grade, sound mix, and subtitles to WCAG 2.2 standard
Library music, licensed for web, social and paid media use
Two consolidated amendment rounds, including compliance feedback
Delivery in the formats and aspect ratios agreed in your brief
Ownership of finished films transfers after final payment
Public liability insurance: £5 million cover
Travel outside London and overseas shoots, quoted beforehand
Travel days and overnight stays quoted beforehand
Location or studio hire, filming permits and building access fees
Presenters, actors, voiceover artists, hair and makeup
Specialist kit: drone with a CAA-licensed pilot or crane
Bespoke composed music, or sync licensing of a commercial track
Additional amendments agreed and quoted before proceeding
Rush delivery inside five working days
HOW YOU PAY
50% to book the dates
50% after approval, before final files are released
Recoverable costs invoiced and settled before anything is booked
A fixed, itemised quote in writing before any work begins
If scope changes mid-project, we price the change before we do it
IF YOU'RE NOT DOWN THE ROAD
Our fee doesn't change with your postcode. The cost of getting to you does.
Filming outside mainland UK, or anywhere that needs an overnight, is quoted in two parts: agreed travel-day fees, and recoverable costs - flights, accommodation, local production partner, permits, insurance extension - passed through at cost with no markup. Everything is agreed in writing and settled before we book a thing.
For overseas work we'll usually put three routes in front of you: we travel to you, we direct a local crew remotely, or we fly your spokesperson to us. One of those is almost always significantly cheaper than the other two, and it isn't always the one you'd expect.
The details, upfront
YOUR QUESTIONS ANSWERED
TELL US WHAT YOU’RE TRYING TO MAKE
Tell us what you need. We’ll explain what we’d make and what it would cost.